- Care about the environment
- The past
- High Quality
- Encourage creativity
- Love all things British
- DIY ethic
Making a stand against: throwaway society, poor manners and antisocial behaviour, homogenisation and commercialism.
Take some of the very best parts of the past and make them part of a bright future
It is more environmentally friendly to take an object and repurpose it giving it a whole new lease of life than to recycle it.